Running a local business, whether it’s a cozy cafe in Tagaytay City or a bustling bakery in Iloilo City, you know how important it is to keep customers coming back. Traditional loyalty methods, like paper punch cards or flyers, often get lost or forgotten. There’s also the hassle of manual tracking and the potential for misuse. But what if there was a modern, convenient way for your customers to carry their loyalty card with them always, easily accessible on their smartphone? This is where digital loyalty cards integrated with Apple Wallet and Google Pay come in.

Onigiri.ph offers a digital loyalty card solution designed specifically to boost customer retention and revenue for businesses like yours.

What are Onigiri.ph Digital Loyalty Cards?

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At its core, an Onigiri.ph digital loyalty card is a virtual version of a loyalty program. It replaces physical cards, which customers might misplace or leave at home. Instead, the loyalty card lives on the customer’s smartphone.

Using the Onigiri.ph platform, businesses can create and customize these digital cards to fit their brand. This allows for a professional and consistent brand presentation on the customer’s device.

These digital cards offer automated tracking of customer interactions and rewards, eliminating the need for manual processes.

Seamless Integration with Apple Wallet and Google Pay

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One of the most powerful features of Onigiri.ph digital loyalty cards is their seamless integration with popular mobile wallets like Apple Wallet (for iOS users) and Google Pay (for Android users).

What does this mean in practice?

• Convenience for Customers: Once a customer adds your digital loyalty card to their mobile wallet, it’s always with them as long as they have their phone. They don’t need to download yet another app just for your business.
• Easy Access: Customers can quickly access their card from their mobile wallet when they are at your business location.
• Reduced Friction: This ease of access encourages more frequent use of the loyalty program.

This integration makes the digital card function like a prepaid debit card or a classical loyalty card right on the customer’s phone.

Explore the Versatile Range of Loyalty Card Types

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Onigiri.ph provides eight popular loyalty mechanisms tailored for local businesses. This allows you to choose the program that best fits your business model and customer base. The available types include:

• Stamp Card: Customers earn a stamp for each purchase or visit and collect them to redeem a reward. This is ideal for businesses with frequent, smaller purchases, like a “Buy 10, Get 1 Free” model.
• Cashback Card: Customers receive a percentage of their spending back as bonus points or a balance that can be used for future purchases. Cashback tiers can be set up based on spending levels.
• Discount Card: Provides customers with instant savings, often through discount tiers based on their spending or loyalty status.
• Membership Card: Offers exclusive perks, rewards, and benefits for members, potentially with fixed terms like monthly or yearly validity. Membership can be paid or free.
• Coupon Card: Designed specifically for special offers, particularly to attract new customers, often providing discounts or free items on a first visit. Coupon cards can be converted to other card types (like stamp cards) after redemption.
• Multi-Pass Card: Great for businesses selling services in bulk visits or uses, allowing customers to prepay for a set number of visits and track usage digitally.
• Gift Card: Functions like a prepaid debit card for your business, allowing customers to purchase or receive a balance to spend. Can be set for single or multiple uses.
• Reward Card: Customers earn points for purchases or interactions, which can be redeemed for various rewards you offer.

Each card type has specific settings for customization, such as barcode type (PDF417 or QR Code), expiration dates (unlimited, fixed term, or fixed after issuing), card issuing form fields (collecting name, phone, email, etc.), and more.

Powerful Features for Business Growth

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Beyond the core card types, Onigiri.ph provides a suite of features designed to help businesses manage and grow their loyalty programs effectively:

Customization and Branding: You can upload your logo, icons, and background images and customize colors to ensure the digital card perfectly matches your brand identity. You can also customize field names displayed on the card.

Flexible Distribution: Digital cards can be easily distributed to customers via QR codes, email, SMS, or social media. For example, QR codes can be included on printed promotional materials like table tents or posters. UTM links can be created for different channels like Facebook and Google Ads to track performance.

Free Unlimited Push Notifications: Engage customers directly through their smartphones with push notifications. These can be used for geolocation-based reminders when customers are near your business, transactional updates (like earning a stamp or reward), or marketing promotions.

Data-Driven Insights and Analytics: The platform provides real-time analytics to track customer behavior, loyalty ROI, transactions, activity (new clients, issued cards), retention rate, feedback ratings, and more. You can view customer profiles, transaction history, and card data. Features like RFM (Recency, Frequency, Monetary) analysis help segment your customer base. This data helps you offer personalized rewards and refine your strategies.

Integrated CRM: The platform includes a customer section where you can view your customer base, cards installed, transactions, and feedback. Customer data collected via the card issuing form, such as name, phone number (often used as a unique identifier), and email, is available for customer management and potential email marketing.

Referral Program: A built-in referral program allows your existing loyal customers to bring in new business. You can reward both the referrer and the new customer with stamps, points, or cashback. Activating this program can help attract additional customers without extra advertising costs.

Feedback Collection: The platform supports collecting customer feedback, potentially after each visit. Positive feedback can trigger suggestions for customers to leave reviews on platforms like Google Maps, which can boost your local search ranking (SEO).

Easy Management: The merchant portal (suki.onigiri.ph) provides a user-friendly interface for managing cards, customers, mailings, locations, and managers. You can edit card settings, design, and information at any time before activation.

Benefits for Your Business

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Adopting Onigiri.ph’s digital loyalty program offers several tangible benefits:

• Increased Customer Retention and Loyalty: Digital cards and timely push notifications keep your brand top-of-mind and reward repeat business, fostering a stronger connection.
• Boosted Sales and Repeat Visits: Loyalty programs incentivize customers to return more often and increase their spending to earn rewards.
• Cost Savings: Eliminating the need for printing and distributing physical cards reduces operational costs.
• Valuable Customer Data: Gain insights into customer behavior to personalize offers, understand preferences, and refine your marketing strategies.
• Enhanced Customer Experience: Mobile wallet integration makes participation effortless for your customers.
• Reduced Fraud: Digital tracking helps prevent misuse common with physical punch cards.

This digital approach helps you convert one-time customers into permanent ones.

Getting Started with Onigiri.ph

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Setting up your digital loyalty program with Onigiri.ph is designed to be quick and straightforward.

1. Sign Up: Start with the 14-day risk-free trial, which requires no credit card. This gives you full access to explore and evaluate all features.
2. Create Your Card: Log in, navigate to the Cards section, and click “Create Card”. You can choose from ready-made templates or start from scratch.
3. Customize: Follow the steps through the Settings, Design, and Information pages, tailoring the card type, rules, appearance, and details to your business.
4. Activate & Distribute: Once you’re satisfied, activate your card template. You can then download promotional materials with a QR code or share digital links via various channels.

Before activation, you can issue a limited number of cards (e.g., 10) for testing and preview purposes. However, note that certain critical settings like card type, loyalty program terms, expiration date, and issuing form fields cannot be changed after activation.

Ready to transform your customer loyalty?

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By leveraging the power of digital loyalty cards integrated with Apple Wallet and Google Pay, powered by Onigiri.ph, you can build stronger customer relationships, encourage repeat business, and drive significant growth for your local business.